A few months ago, Nike officially unveiled the Nike Air Mag AKA "Marty McFly" shoe. As stated earlier, Nike announced that 1500 pairs of this shoe will be auctioned on eBay, nikemag.eBay.com, with all net proceeds going directly to the Michael J. Fox Foundation. The auctions ended on September 18 (150 pairs were be posted on eBay per day for 10 days). The Nike Air Mag has been anticipated for the longest as it first showed its face in the 1989 released film Back to the Future.

Leading up to the release of the Nike Air Mag, a 50 million match grant was given to the Michael J. Fox Foundation by Sergey Brin and Anne Wojcicki; they will match all donations to the foundation, up to 50 million dollars, through the end of 2012. "We wanted to translate the excitement people have for the 'greatest shoe never made' and for the Back to the Future into positive action," said Mark Parker, CEO of Nike. "But the long term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson's disease. The Air Mag is the first rechargeable footwear from Nike were designed as an identical replica to the originals seen in the Back to the Future II movie. Some of the constant elements include the upper contours, the glowing LED panel and the electroluminescent Nike logo in the strap. The Nike Air Mag actually illuminates with the pinch of the "ear" of the high top, glowing for five hours per charge.