Michael Jordan, Bugs Bunny and Marvin the Martian have developed a relationship with many commercials promoting the Air Jordan Original 8 (VIII) in 1993. One pair which was apart of the commercials is the Air Jordan Original 8 (VIII) White / Black – True Red aka Bugs Bunny.

The Air Jordan Original VIII (8) Bugs Bunny White / Black – True Red received its nickname not only from the commercials, but the straps. Many have said the straps resemble Bunny ears.